Start With Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek


People don’t buy what you do, they buy why you do it.

This is one of the big ones in terms of how leaders should think about leading.

I didn’t love it, but found some of it useful. It’s a bit repetitive.

Basically, ask yourself Why we do what we do then → How are we going to do it, then → What are we doing.

If you don’t want to read it, watch his TED talk instead.